Warrior Collection
Introduction
The Strada BlenderBottle has long been a beloved classic, but its thicker silhouette posed a challenge for users with smaller hands, making it harder to grip and shake effectively. To address this, BlenderBottle introduced the Strada Sleek—a refined design focused on better ergonomics and ease of use.
I was key in bringing this launch to life, overseeing art direction from early concept through final rollout. This included analyzing survey data to inform color selection, developing internal presentation materials, hiring talent, and directing the photoshoot and launch video. I also designed the final marketing assets to ensure a consistent and impactful debut across all platforms.
Photoshoot & Art Direction
The Warrior Collection art direction was built around giving each bottle its own distinct ecosystem, transforming the product’s warrior inspiration into a physical world. I concepted and styled each environment to reflect its character: the Spartan emerged from a volcanic landscape of lava rock and molten textures, the Valkyrie was surrounded by jagged ice and frost, and the Samurai lived within a lush, moss-covered riverbed of rocks and flowing water. These immersive sets became the foundation for both photography and video, allowing us to create dynamic content that connected each bottle to its story while bringing the collection together through a cohesive visual narrative.
The Team:
Art Director: Stauney Hansen
Bottle Designs: Steven Squire
Director of Photography: Sam Wood
Lead Photographer: Luke Tolley
Video Editor: Garrett Elton
Location: Trove Brands, Lehi, UT